RERA's pre-launch requirements exist to protect buyers and maintain confidence in Dubai's market. Launching before they are satisfied risks penalties and suspended sales.
Here is what needs to be in place before you can legally market and sell an off-plan project.
The pre-launch checklist
- The developer entity is registered with the DLD and RERA
- The project is registered with the DLD and approved by RERA
- A project escrow account is open with an approved trustee bank
- The payment plan is RERA-approved and aligned with escrow
- A valid marketing/advertising permit has been issued
- Sales documentation meets consumer-protection requirements
Marketing permits come before marketing
You cannot advertise online, at exhibitions, or anywhere else without a valid marketing permit. This catches out developers who begin promotion while registration is still in progress.
Plan your marketing calendar around permit issuance, not the other way around.
Compliance continues after launch
RERA obligations do not end at launch. Escrow drawdowns must track construction, reporting must be maintained, and advertising must remain compliant. Ongoing monitoring keeps issues from surfacing during an audit.
Frequently asked questions
Marketing and advertising of an off-plan project must comply with RERA rules and requires the appropriate permit. Confirm the specific requirements for each campaign and channel before publishing.
